Tyler Reddick 2023 Jordan Brand / J Balvin 1:24 Elite Nascar Diecast

The iconic Jordan Brand promoted its new Air Jordan 3 “Medellin Sunset” shoe with a sporty-looking No. 45 Toyota Camry TRD driven by Tyler Reddick at Bristol Motor Speedway.

Like the shoes inspired by Colombian reggaeton singer J Balvin, Reddick’s Bristol ride sported an off-white base with multi-colored gradients, plus J Balvin’s unique signature and logos.